With his wide-set eyes and bright, toothy smile taking up more than half of his face, Sidney Sladen could be considered the Cheshire cat of Indian fashion. In reality, he is a shrewd business man who has taken his company in unexpected directions to stand out from the competition and build his eponymous brand into something he hopes will someday rival giant fashion houses like Chanel or Gucci. “I want it to be a world renowned brand,” says the designer, who at 31 is just getting started.
